Saturday - May 13, 2000
10.45 to 12.15:
The Impact Of Research: Why Teletubbies Worked
Research played a key role in development of the internationally acclaimed series,
"Teletubbies". Join a discussion of the research process & what it took to
make this "overnight" success.
Direct To TV: The New World Of Merchandising
How much is too much? What will be the next big seller? How do you know when to shift
gears? Marketing experts share their success stories & analyze the projects that
didn’t work.
Sharing The Secret: How Do They Do It?
How a nation of 30 million people became the second largest exporter of
children’s television to world markets. Public policy, the social contract & a
supportive economic infrastructure are keys to success for the Canadian model.
How Real Is Too Real? Issues In News For Young Viewers
Is there too much violence in today’s news? Do young people need to know about
real-world violence or should they be sheltered from the facts? Do we really need to make
special newscasts for kids & youths?
"It Matters" Session: It Matters What's New: Why Digital?
The world of digital is here and now. What does that mean to telecasters? To
producers? To the audience? What’s the added value? Experts navigate through
innovative applications from which we can all learn.
2.15 to 3.45:
Child Development: How It Works & Why You Need To Know
Whether you’re producing for preschool or teens, understanding the various
stages of child development is critical to success. Each stage is different &
influences how young audiences understand storyline and plot. Navigate this process with
an internationally renowned specialist in child development.
What's So Funny? Youth & Humour
What tickles the funny bone of "tweens"? Is laughter still the best
medicine? Key producers of successful comedy for this age group discuss what makes
"tween" humour different.
Harnessing The Magic: Transition From Old To New
First came the oral tradition, then books. Now TV, the web & CD ROMS offer
their own forms of entertainment. Masters pass along key elements in the transfer of
traditional magic to these new media.
EDUtainment
Education and Entertainment - can these two worlds meet & not collide? Kids
are tuning in & learning! Hear from experts how they’re conquering this new
domain.
Indigenous Media: Making It Happen
Discussion on principles, politics, policy & public support.
"It Matters" Session: It
Matters Whom You Partner With: Making Co-productions Work
Case studies of jointly developed international projects. Learn how partners from
different countries & cultures worked through their differences & made their
projects work.
4.15 to 5.45:
Master Class: Putting
Together A Project
Looking into the international aspects of production from a non-North American
perspective.
Master Class: Merchandising
A detailed look at key elements of an effective merchandising plan: bibles, agents,
quality control & more.
Master Class: Writing For Youth
Carving out a special place for "tweens". A seasoned writer addresses the
issues & needs of this diverse audience and why they matter.
Master Class:Music
Kids have different musical tastes depending on their age but regardless of age, they all
love to tap their toes. The world of music & how it can enhance your production.
Media Education & TV
What happened when CHUM Television & media educators began working together.
Several years later, both communities see real benefits. Learn how it can work for you
too!
Prix Jeunesse International
An insider’s look at the internationally renown festival of children & youth
programming. Come & review 30 years of programs targeting emerging issues &
trends.
The Future Is Now
A new platform for children to speak out on issues that matter to them. International
co-producers join forces to give children of the world a voice. |
