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SUMMIT 2000: Media Education Pillar Content

Daily Schedule

NB: This program is subject to change.

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Saturday - May 13, 2000
10.45 to 12.15:

A1: Análisis y producción de videos con niños y jóvenes.
Se presentarEel trabajo de Plan Deni donde mediante la discusión en grupos de las diferentes géneros televisisvos y la utilización del lenguaje audiovisual, los niños y jóvenes elaboran elementos de la cultura en la que están inmersos. Se dialoga y comparan realidades que se presentan en videos de la Industria reconociendo las sensaciones que despierta.
Daniela Chiancone – URUGUAY – Licenciada en Ciencias de la Comunicación Social de la Universidad de la República. Coordinadora y Docente de Plan Deni.
Carla Lima – URUGUAY – Licenciada en Comunicación Social, Universidad Católica. Realiza la Maestrú} en Comunicación Social. Docente de Etica de la Comunicación en la Universidad Católica. Coordinadora y docente de Plan Deni.

A2: Le roman et le film sont-ils semblable
Comme les étudiants sont tenus d’étudier les oeuvres littéraires au programme de la littérature française ou anglaise, ici ou ailleurs, il est opportun de les ouvrir Eune certaine attitude critique vis Evis des films Ela télévision, dont ils sont tentés de se gaver, en comparant une oeuvre littéraire Esa version filmée. L’idée fera certainement son chemin au sujet de la subjectivitEdes producteurs de film.
Educateur depuis quarante ans Claude Fanchette introduisit l’Educommunication au collège St Mary’s, Ile Maurice, dont il fut, en fin de carrière, le Directeur-Adjoint. Des 1975, donc avant l’Assemblée Générale de Namur qui fut déterminant en ce qui concerne l’Educommunication.

A3: Moving Beyond Invisible Fences that Media images Create
The presenters will introduce practices in transformative learning that can broaden and deepen critical thinking skills in analyzing media images of Aboriginal people in popular culture and textbooks. Media examples will be shown and discussed by the participants, using these new insights.
Laara Fitznor is an assistant professor in Aboriginal Education at OISE/UT, Toronto. Taught at University of Manitoba in Aboriginal education, cross-cultural education, anti-racism education and worked as a Director of an Aboriginal Access program.
Sandy Greer is a media educator, journalist and documentary filmmaker, currently doing a doctorate at OISE/UT. Directed and co-produced Soop on wheels, a film on Everett Soop, the gifted Blackfoot politcal cartononist inflicted with muscular dystrophy.

A4: Introduction to Elementary Media Ed – Key Concepts In Media Education
The key concepts of media education provide the foundation upon which to build strong media education programs – including new technologies. These concepts will be defined and adapted for use at the kindergarten, primary, junior and intermediate levels.
Dede Sinclair, a Toronto teacher with extensive experience as a Language Consultant, sees media literacy as the central strand of any literacy program that is going to motivate students to read, write, research and produce complex and interesting work.

A5: Introduction to Secondary Media Ed – Key Concepts
This session will offer an exploration of the eight key concepts of media literacy. Specific examples drawn from the media will be used to illustrate each of the concepts as a means of understanding the impact of the media on society.
Canadian Brian Murphy has worked as a teacher and school administrator for over twenty-five years. He is the founding president of the Manitoba Association for Media Literacy (MAML) and teaches media studies at St. Paul’s High School and the University of Manitoba.

A6: Global Issues: Disney and McDonalds to the Cola Wars
From devouring "Big Macs" to witnessing the colas wars, our brand conscious consumer-driven culture venerates the Nike swoosh and Ronald McDonald as global icons. With the success of mega media mergers do we have fewer voices? Is global culture in danger of becoming predictably American and curtailing local cultures? What kinds of resistance have emerged?
Jack Livesley (Moderator) worked for twenty five years in Canadian television as writer, host and producer. He is also the author and co/author of four books.
Stephen Joe, SJ, is an Indian media educator. During his directorship, Culture and Communication, Loyola College launched an innovative Media Education Movement. He is also on the visiting faculty at the Gregorian University, Rome.
Naomi Klein is a Toronto-based journalist and the author of No Logo: Solutions for a Sold Planet, published by Knopf.
With a background in media subjects, Gordon Lawrence is founding member, long term committee member and past chairperson of N.E. (New Zealand Association of Media Education). Has developed school micro broadcasting of TV and FM radio for student practical work.
Jeanne Prinsloo originally worked as a language and remedial teacher and subsequently as a video maker. Located at the University of Natal, South Africa, she now teaches Media Education courses to teachers as well as courses on Gender and the Media.

A7: Point of View: Examining newspapers and periodicals for ideologies and values implications
This workshop will assist attendees in recognizing and teaching their students or children how to recognize point of view and ownership in the newspapers and magazines they read. Using a survey, participants will be invited to evaluate their own point of view and then examine editorial pages from various political points of view to recognize slant and bias.
Michael Bergen has been connecting the curriculum with media literacy for over thirty years. Bergen has received three US awards and has been featured most recently in CNN's first textbook Media Matters.

A8: A Grade Six Media Literacy Curriculum in a Technology Enhanced School
Describes the development and delivery of a media literacy and critical thinking curriculum for 11-12 year olds and will cover the curriculum, with practical, hands on experiences and lessons. Students will offer "virtual" in-put, how they create and broadcast OCTV news, and a bearpit discussion of their reaction to media literacy.
A teacher for 21 years, Debbie Reeves, is a founding member of The Association for Media Literacy of Nova Scotia. She has co-authoured a teacher resource book and presented many workshops in the Maritime provinces. Debbie teaches at a technology enhanced school in Poreter's Lake, Nova Scotia.

A9: Media Adaptation of Children’s Literature
Media convergence has arrived. This workshop provides research information on incorporating media adaptations of children’s literature (television, audio, new media) into the classroom. Media presentations and handouts direct participants to current resources and also offer a look at how new technology is and will affect children’s interactions with stories.
Maythee Kantar, an American with a PhD in Curriculum and Instruction, has received research grants from the National Association of Broadcasters and from the Canadian government to study the Canadian impact on the world of children’s television.

A10: Globalization and Media Education in the High School Classroom
This workshop examines how the globalization of media production has changed the way key media education concepts are taught in the high school. Numerous concepts will be examined and clips from Brian Springer's video Spin (1993), Francois Girard's film The Red Violin (1998) and Molson's Ad campaign , "I am Canadian" (1993-1998), will be used.
Stuart Poyntz has been the Director of Education Programs at Pacific Cinematheque since 1995 and has facilitated media education workshops with high school teachers and students throughout British Columbia. He teaches at Simon Fraser University during the summer.

A11: Deconstructing Websites: Media Education and the World Wide Web
This session will demonstrate useful websites for practical classroom deconstruction. Participants will also discuss the practical and pedagogical issues involved in the integration of Internet activities in their classrooms.
Neil Andersen, a curriculum consultant with the Toronto Board of Education, has helped design a Media Education CD-ROM , authored or co-authored books and articles as well as study guides for Much Music, YTV, and Bravo!
An Executive of the Association for Media Literacy (Ontario), Carol Arcus, has spent the last six years developing media curriculum, with a focus on Popular Music, and New and Converging Communications Technologies.

A12: Media Literacy: Produce, Read, Learn!
This workshop walks you through a production simulation, presents some principles and procedures for effective production activities, and share materials and activities developed with students in the classroom.
Abigal Anderson: Curriculum Consultant, English Language Arts, Ministry of Education, Quebec
Maureen Baron: Multimedia Administrator, English Montreal School Board, Quebec
Winston Emery: Associate Professor, ELA and Media Technology, Faculty of Education, McGill University, Quebec
Michelle Luchs: Teacher, ELA and Media Education, Royal West Academy, Montreal, Quebec
Lee Rother: Teacher/Director Ace Program, Lake of Two Mountains High School, Deux Montagnes, Quebec
Frank Tisco: Teacher, Communication and Media Education, Laurier Macdonald High School, Montreal, Quebec

 

2.15 to 3.45:

B1: TV Machepa, Un Ejemplo de Televisión Comunitaria En Barios Marginados
Frente a la televisión que mueve al pobre a alienarse consumir, erotizarse y ser violento, TV Machepa ofrece una televisión popular, comunitaria, interactiva, que mueve a tomar conciencia, sumar fuerzas, analizar, construir una communidad con mejores condiciones de vida. Los participntes de Summit 2000 son invitados a evaluar TV Machepa.
Pedro Gonzalez Llorente, SJ, DOMINICAN REPUBLIC. Diez años de trabajo en radio popular, interactiva. Fundador del CEPA (1979). Quince años de produccion de sonovisos interactivos. Ocho añod de producción de video inteactivo y televisión. Docencia en al área de comunicación.

B2: Boulevard des Médias: l’éducation aux médias Ela télévision
L’atelier veut encourager les personnes engagées dans l’éducation aux médias a sortir du milieu scolaire pour poursuivre leur travail dans le milieu même de la télévision. On les invitera Eproduire en vidéo de courts segments (capsules) d’éducation aux médias destinés Ela diffusion télévisuelle.
NEEQuébec (1951), DiplomEen philosophie et en théologie; M.A. en Broadcast Communication Arts (San Francisco S.U.). Producteur et réalisateur de vidéos éducatifs et religieux. Pierre Belanger, SJ est acrtuellment Secrétaire général Unda (Bruxelles).

B3: Video Production with Avid Cinema Enhances Aboriginal Cultural Awareness
Saanich teachers are using Avid Cinema to allow students to create videos which explore the Saanich First Nations culture and other aspects of the curriculum. Cooperation among the schools and the community is key in making this happen. This presentation explores classroom and activities as well as the software.
Ken Foster, Technology Resource Coordinator for Saanich School District #63 - part of the British Columbia’s provincial public school system.
Peter Brand is a computer teacher at the Saanich Indian School Board, an independent band operated school.
Ken and Peter support their respective staffs in the use of technology to enhance student learning.

B4: Introduction to Elementary Media Education – Different and the Same: What Makes a Frog a Frog?
Primary-age students learn to recognize point-of-view, message, and stereotype/bias through a 3-week interdisciplinary unit on frogs and toads which begins with versions of The Frog Prince and segues into disability awareness. Students use desktop publishing and Hyperstudio and a distance learning session with the Indiana School for the Deaf.
Julia Robinson has a specialist degree from Indiana University's School of Library and Information Science and has worked in schools 20 years. She co-founded the Media Action Council of Indiana and writes for the School Library Media Activities Monthly.

B5: Introduction to Secondary Media Education: Understanding the Keys to Unlocking Media Literacy Teaching
Participants in this workshop will explore the theoretical principles and foundations of Media Literacy which guide the teaching about media, including the Key Concepts, Key Framework and Key Aspects. Through dialogue, anecdotes, examples and hands on activities, participants will actively explore how each of these areas is related.
Lee Rother, a high school teacher for twenty four years, has given numerous Media Literacy workshops. Co-president of the Association for Media Education in Quebec, Lee designed and taught several Media Literacy courses at McGill and Bishop's University.

B6: Preposterous Violence – A Panel
One lightning rod for media education debates is media violence. Teachers as well as researchers are divided about the impact of media violence on society in general and on the young in particular. This panel will reflect this division and will also critically examine the controversial protectionist position that has such a widespread following.
Moderator Cam Macpherson has been teaching English in Toronto schools for 30 years, and media studies for 15 years. He is an executive member of the L. and a co-author of Mass Media and Popular Culture: version 2.
David Buckingham is a Reader in Education and Director of the Centre for the Study of Children, Youth and Media at the Institute of Education, London. His latest book is After the Death of Childhood (Polity).
Dr. Rose Dyson , a media education consultant and chair of Canadians Concerned About Violence In Entertainment, is on the Executive for the Cultural Environment Movement and the Center for Global Media Studies.
Pat Kipping's involvement in media literacy has it's roots in her media production work and social activism. She has campaigned for media education in Nova Scotia and recently produced a documentary about a veteran Canadian peace activist.
Gordon Lawrence, a media studies teacher, founding member, and past chairperson of N.E. (New Zealand Association of Media Education). He developed school micro broadcasting of TV and FM radio for student practical work.

B7: The Making of A Media Citizen
The development of citizenship skills depends on the engagement of students and citizens with the media. Examples from South African media including TV advertisements will be shown. The workshop concludes with the participatory development of a "citizenship audit tool" and an action plan for developing effective school media education programs.
Costas Criticos, Senior Lecturer at the University of Natal, South Africa, serves on the World Council for Media Education. Graduate of Natal and Syracuse University he was a Fulbright Scholar, British Council Fellow and Regional Director of Interfilm (Africa).

B8: The Interactive Way: How the Web is Changing Communication
The World Wide Web is being touted as the future of everything from commerce to community. The presentation will examine the latest interactive technology and the impact it is having on the way we relate to each other: as consumers, as professionals, as people.
Paul Sullivan is President of Sullivan Media, which specializes in media strategy and product development. A columnist for the Toronto Globe and Mail, he is former Western Editor of the Globe. Broadcast experiences includes a stint as a senior editor at CBC-TV's The Journal.

B9: Teaching Television In Difficult Times
Describes how first year university students are introduced to ways of understanding and analysing contemporary television, with due emphasis on their local (New Zealand) circumstances and the intensified global shape of television. Whilst personal experiences and opinions are acknowledged, the objective of such teaching is to shift students to a broader, informed knowledge base.
Geoff Lealand teaches at the University of Waikato and takes a leading role in promoting media education in New Zealand. His research and teaching interests concentrate on children and media, and issues of global culture and cultural identity.

B10: Popularizing Media Education in the Popular Press
The ways in which media education columnists in Ireland and the US have helped to bring media education to the general public.
Pat Hunt is a teacher and columnist living just outside of Dublin. Bill Walsh is a high school teacher near Boston and a media education columnist for his local paper.

B11: Digital Technology: World-Creating Tools
With the revolution in digital technology, the media construction of reality has been downsized into an affordable computer, in other words, a studio of one's own. Consequently, students are able to use these world-creating digital tools especially in broadcast video to communicate their knowledge and remake the world.
Tony D’Andrea teaches English and Animation at Kipling C.I. in Toronto, Canada. In both subjects, students investigate media as a "search for identity" and produce multimedia products which reflect the media's language of identification.

B12: The Brand Boomerang: Lessons in Anti-Corporate Resistance
Examines techniques for using the power of corporate branding against itself. Explores the roots of the mounting backlash against multinational corporations – particularly among young people – and attempt to explain why some of the most revered brands in the world are increasingly finding themselves on the wrong end of a bottle of spray paint or an international anti-corporate campaign.
Naomi Klein is a Toronto-based journalist and the author of No Logo: Solutions for a Sold Planet, published by Knopf.

 

4.15 to 5.45:

C1: Advertising Activities and Resources for Your Classroom
Participants will walk away with practical strategies and resources about how to teach TV, magazine and website advertising. Fast-paced, this multi-media workshop will give you hands-on ideas to incorporate an understanding of text and images, audience, and production for all educational levels.
Award-winning teacher Ron DeBoer is author of the young adult media novels Returning Light to the Wind, Racing Through the Times, and Caught in the Net and project leader of the Ontario Media Literacy Homepage.

C2: Washington State's Grassroots Media Literacy Initiative
Media literacy is gaining ground in Washington State. Several grassroots efforts such as the Washington State Media Literacy Working Group (representative of three state agencies), teachers in the Creating Critical Viewers Project, and Action for Media Education, a Seattle based group, are working on making media literacy an integral part of youth's and their families' educational experiences.
Marilyn Cohen, a Research Associate Professor in Education at the University of Washington, has been very active in Washington's grassroots initiative, directing the Creating Critical Viewers Project and Action for Media Education in addition to the University of Washington based project, Teen-Media.Net.

C3: Animaction, Animation, An-emotion
AnimAction instructors introduce attendees to the classical animation process, stressing the importance of the basics and illustrating how a solid foundation in the art of animation supports creation and teaching in a classroom environment. Our hands-on workshop integrates education, experience and inspiration!
Clifford Cohen has experience in producing, advertising, public relations, and instructional education. Californian-based Clifford is a recipient of the Outstanding Communicator Award from the American Cancer Society. He recently presented at Annecy’99 Animation Festival in France for UNICEF.

C4: Film Education – Linking Education and Industry
Since 1986, Film Education has been at the forefront of the development of Film and Media Studies in schools and colleges providing a wide range of free teaching materials, workshops, seminars, teacher training and special events. All resources are carefully researched and written by teachers for teachers.
A London teacher for ten years, in 1986, Ian Wall founded Film Education, promoting the use of film within the curriculum. He has written three text books, produced forty nine programs for BBC and is currently Chief Examiner for A Level Media Studies.

C5: Media Education Country Case Study
The moderator will ask questions about certain aspects of media education in the countries listed and the audience will then be invited to question the participants.
COUNTRIES: Hungary, Italy, Russia, Slovenia
Canadian moderator, Neil Andersen, a curriculum consultant for the Toronto Board of Education, has taught and written about media education.
Judit Benyei is an Education researcher at KLTE University of Debrecen, Hungary, and PhD student in media education.
Lazslo Hartei, documentary film maker, teacher of media studies and film at ELTE University of Budapest, is a contributor to the new Hungarian National Curriculum.
Alberto Pellai teaches School Health and researches health education and promotion in Italian schools. He is the author of three books on television and children.
Alexander Federov is a Professor, member of the Russian association for Media Education and the author of a number of books and articles on media education.
Helena Jericek, a researcher with the Jozef Stfan Institute in Slovenia, has begun master studies in education at the university in Ljubljana.

C6: Meeting for USA Media Education group: The Partnership for Media Education

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