Saturday - May 13, 2000
10.45 to 12.15:
A1: Análisis y producción de videos con niños y jóvenes.
Se presentarEel trabajo de Plan Deni donde mediante la discusión en grupos de las
diferentes géneros televisisvos y la utilización del lenguaje audiovisual, los niños y
jóvenes elaboran elementos de la cultura en la que están inmersos. Se dialoga y comparan
realidades que se presentan en videos de la Industria reconociendo las sensaciones que
despierta.
Daniela Chiancone – URUGUAY – Licenciada en Ciencias de la Comunicación Social
de la Universidad de la República. Coordinadora y Docente de Plan Deni.
Carla Lima – URUGUAY – Licenciada en Comunicación Social, Universidad
Católica. Realiza la Maestrú} en Comunicación Social. Docente de Etica de la
Comunicación en la Universidad Católica. Coordinadora y docente de Plan Deni.
A2: Le roman et le film sont-ils semblable
Comme les étudiants sont tenus d’étudier les oeuvres littéraires au programme
de la littérature française ou anglaise, ici ou ailleurs, il est opportun de les ouvrir
Eune certaine attitude critique vis Evis des films Ela télévision, dont ils sont
tentés de se gaver, en comparant une oeuvre littéraire Esa version filmée.
L’idée fera certainement son chemin au sujet de la subjectivitEdes producteurs de
film.
Educateur depuis quarante ans Claude Fanchette introduisit l’Educommunication au
collège St Mary’s, Ile Maurice, dont il fut, en fin de carrière, le
Directeur-Adjoint. Des 1975, donc avant l’Assemblée Générale de Namur qui fut
déterminant en ce qui concerne l’Educommunication.
A3: Moving Beyond Invisible Fences that Media images Create
The presenters will introduce practices in transformative learning that can broaden
and deepen critical thinking skills in analyzing media images of Aboriginal people in
popular culture and textbooks. Media examples will be shown and discussed by the
participants, using these new insights.
Laara Fitznor is an assistant professor in Aboriginal Education at OISE/UT, Toronto.
Taught at University of Manitoba in Aboriginal education, cross-cultural education,
anti-racism education and worked as a Director of an Aboriginal Access program.
Sandy Greer is a media educator, journalist and documentary filmmaker, currently doing a
doctorate at OISE/UT. Directed and co-produced Soop on wheels, a film on Everett Soop, the
gifted Blackfoot politcal cartononist inflicted with muscular dystrophy.
A4: Introduction to Elementary Media Ed – Key Concepts In Media Education
The key concepts of media education provide the foundation upon which to build strong
media education programs – including new technologies. These concepts will be defined
and adapted for use at the kindergarten, primary, junior and intermediate levels.
Dede Sinclair, a Toronto teacher with extensive experience as a Language Consultant, sees
media literacy as the central strand of any literacy program that is going to motivate
students to read, write, research and produce complex and interesting work.
A5: Introduction to Secondary Media Ed – Key Concepts
This session will offer an exploration of the eight key concepts of media literacy.
Specific examples drawn from the media will be used to illustrate each of the concepts as
a means of understanding the impact of the media on society.
Canadian Brian Murphy has worked as a teacher and school administrator for over
twenty-five years. He is the founding president of the Manitoba Association for Media
Literacy (MAML) and teaches media studies at St. Paul’s High School and the
University of Manitoba.
A6: Global Issues: Disney and McDonalds to the Cola Wars
From devouring "Big Macs" to witnessing the colas wars, our brand conscious
consumer-driven culture venerates the Nike swoosh and Ronald McDonald as global icons.
With the success of mega media mergers do we have fewer voices? Is global culture in
danger of becoming predictably American and curtailing local cultures? What kinds of
resistance have emerged?
Jack Livesley (Moderator) worked for twenty five years in Canadian television as writer,
host and producer. He is also the author and co/author of four books.
Stephen Joe, SJ, is an Indian media educator. During his directorship, Culture and
Communication, Loyola College launched an innovative Media Education Movement. He is also
on the visiting faculty at the Gregorian University, Rome.
Naomi Klein is a Toronto-based journalist and the author of No Logo: Solutions for a Sold
Planet, published by Knopf.
With a background in media subjects, Gordon Lawrence is founding member, long term
committee member and past chairperson of N.E. (New Zealand Association of Media
Education). Has developed school micro broadcasting of TV and FM radio for student
practical work.
Jeanne Prinsloo originally worked as a language and remedial teacher and subsequently as a
video maker. Located at the University of Natal, South Africa, she now teaches Media
Education courses to teachers as well as courses on Gender and the Media.
A7: Point of View: Examining newspapers and periodicals for ideologies and
values implications
This workshop will assist attendees in recognizing and teaching their students or
children how to recognize point of view and ownership in the newspapers and magazines they
read. Using a survey, participants will be invited to evaluate their own point of view and
then examine editorial pages from various political points of view to recognize slant and
bias.
Michael Bergen has been connecting the curriculum with media literacy for over thirty
years. Bergen has received three US awards and has been featured most recently in CNN's
first textbook Media Matters.
A8: A Grade Six Media Literacy Curriculum in a Technology Enhanced School
Describes the development and delivery of a media literacy and critical thinking
curriculum for 11-12 year olds and will cover the curriculum, with practical, hands on
experiences and lessons. Students will offer "virtual" in-put, how they create
and broadcast OCTV news, and a bearpit discussion of their reaction to media literacy.
A teacher for 21 years, Debbie Reeves, is a founding member of The Association for Media
Literacy of Nova Scotia. She has co-authoured a teacher resource book and presented many
workshops in the Maritime provinces. Debbie teaches at a technology enhanced school in
Poreter's Lake, Nova Scotia.
A9: Media Adaptation of Children’s Literature
Media convergence has arrived. This workshop provides research information
on incorporating media adaptations of children’s literature (television, audio, new
media) into the classroom. Media presentations and handouts direct participants to current
resources and also offer a look at how new technology is and will affect children’s
interactions with stories.
Maythee Kantar, an American with a PhD in Curriculum and Instruction, has received
research grants from the National Association of Broadcasters and from the Canadian
government to study the Canadian impact on the world of children’s television.
A10: Globalization and Media Education in the High School Classroom
This workshop examines how the globalization of media production has changed
the way key media education concepts are taught in the high school. Numerous concepts will
be examined and clips from Brian Springer's video Spin (1993), Francois Girard's film The
Red Violin (1998) and Molson's Ad campaign , "I am Canadian" (1993-1998), will
be used.
Stuart Poyntz has been the Director of Education Programs at Pacific Cinematheque since
1995 and has facilitated media education workshops with high school teachers and students
throughout British Columbia. He teaches at Simon Fraser University during the summer.
A11: Deconstructing Websites: Media Education and the World Wide Web
This session will demonstrate useful websites for practical classroom
deconstruction. Participants will also discuss the practical and pedagogical issues
involved in the integration of Internet activities in their classrooms.
Neil Andersen, a curriculum consultant with the Toronto Board of Education, has helped
design a Media Education CD-ROM , authored or co-authored books and articles as well as
study guides for Much Music, YTV, and Bravo!
An Executive of the Association for Media Literacy (Ontario), Carol Arcus, has spent the
last six years developing media curriculum, with a focus on Popular Music, and New and
Converging Communications Technologies.
A12: Media Literacy: Produce, Read, Learn!
This workshop walks you through a production simulation, presents some
principles and procedures for effective production activities, and share materials and
activities developed with students in the classroom.
Abigal Anderson: Curriculum Consultant, English Language Arts, Ministry of Education,
Quebec
Maureen Baron: Multimedia Administrator, English Montreal School Board, Quebec
Winston Emery: Associate Professor, ELA and Media Technology, Faculty of Education, McGill
University, Quebec
Michelle Luchs: Teacher, ELA and Media Education, Royal West Academy, Montreal, Quebec
Lee Rother: Teacher/Director Ace Program, Lake of Two Mountains High School, Deux
Montagnes, Quebec
Frank Tisco: Teacher, Communication and Media Education, Laurier Macdonald High School,
Montreal, Quebec
2.15 to 3.45:
B1: TV Machepa, Un Ejemplo de Televisión Comunitaria En Barios Marginados
Frente a la televisión que mueve al pobre a alienarse consumir, erotizarse
y ser violento, TV Machepa ofrece una televisión popular, comunitaria, interactiva, que
mueve a tomar conciencia, sumar fuerzas, analizar, construir una communidad con mejores
condiciones de vida. Los participntes de Summit 2000 son invitados a evaluar TV Machepa.
Pedro Gonzalez Llorente, SJ, DOMINICAN REPUBLIC. Diez años de trabajo en radio popular,
interactiva. Fundador del CEPA (1979). Quince años de produccion de sonovisos
interactivos. Ocho añod de producción de video inteactivo y televisión. Docencia en al
área de comunicación.
B2: Boulevard des Médias: l’éducation aux médias Ela télévision
L’atelier veut encourager les personnes engagées dans
l’éducation aux médias a sortir du milieu scolaire pour poursuivre leur travail
dans le milieu même de la télévision. On les invitera Eproduire en vidéo de courts
segments (capsules) d’éducation aux médias destinés Ela diffusion
télévisuelle.
NEEQuébec (1951), DiplomEen philosophie et en théologie; M.A. en Broadcast
Communication Arts (San Francisco S.U.). Producteur et réalisateur de vidéos éducatifs
et religieux. Pierre Belanger, SJ est acrtuellment Secrétaire général Unda (Bruxelles).
B3: Video Production with Avid Cinema Enhances Aboriginal Cultural
Awareness
Saanich teachers are using Avid Cinema to allow students to create videos
which explore the Saanich First Nations culture and other aspects of the curriculum.
Cooperation among the schools and the community is key in making this happen. This
presentation explores classroom and activities as well as the software.
Ken Foster, Technology Resource Coordinator for Saanich School District #63 - part of the
British Columbia’s provincial public school system.
Peter Brand is a computer teacher at the Saanich Indian School Board, an independent band
operated school.
Ken and Peter support their respective staffs in the use of technology to enhance student
learning.
B4: Introduction to Elementary Media Education – Different and the
Same: What Makes a Frog a Frog?
Primary-age students learn to recognize point-of-view, message, and
stereotype/bias through a 3-week interdisciplinary unit on frogs and toads which begins
with versions of The Frog Prince and segues into disability awareness. Students use
desktop publishing and Hyperstudio and a distance learning session with the Indiana School
for the Deaf.
Julia Robinson has a specialist degree from Indiana University's School of Library and
Information Science and has worked in schools 20 years. She co-founded the Media Action
Council of Indiana and writes for the School Library Media Activities Monthly.
B5: Introduction to Secondary Media Education: Understanding the Keys to
Unlocking Media Literacy Teaching
Participants in this workshop will explore the theoretical principles and
foundations of Media Literacy which guide the teaching about media, including the Key
Concepts, Key Framework and Key Aspects. Through dialogue, anecdotes, examples and hands
on activities, participants will actively explore how each of these areas is related.
Lee Rother, a high school teacher for twenty four years, has given numerous Media Literacy
workshops. Co-president of the Association for Media Education in Quebec, Lee designed and
taught several Media Literacy courses at McGill and Bishop's University.
B6: Preposterous Violence – A Panel
One lightning rod for media education debates is media violence. Teachers as
well as researchers are divided about the impact of media violence on society in general
and on the young in particular. This panel will reflect this division and will also
critically examine the controversial protectionist position that has such a widespread
following.
Moderator Cam Macpherson has been teaching English in Toronto schools for 30 years, and
media studies for 15 years. He is an executive member of the L. and a co-author of Mass
Media and Popular Culture: version 2.
David Buckingham is a Reader in Education and Director of the Centre for the Study of
Children, Youth and Media at the Institute of Education, London. His latest book is After
the Death of Childhood (Polity).
Dr. Rose Dyson , a media education consultant and chair of Canadians Concerned About
Violence In Entertainment, is on the Executive for the Cultural Environment Movement and
the Center for Global Media Studies.
Pat Kipping's involvement in media literacy has it's roots in her media production work
and social activism. She has campaigned for media education in Nova Scotia and recently
produced a documentary about a veteran Canadian peace activist.
Gordon Lawrence, a media studies teacher, founding member, and past chairperson of N.E.
(New Zealand Association of Media Education). He developed school micro broadcasting of TV
and FM radio for student practical work.
B7: The Making of A Media Citizen
The development of citizenship skills depends on the engagement of students
and citizens with the media. Examples from South African media including TV advertisements
will be shown. The workshop concludes with the participatory development of a
"citizenship audit tool" and an action plan for developing effective school
media education programs.
Costas Criticos, Senior Lecturer at the University of Natal, South Africa, serves on the
World Council for Media Education. Graduate of Natal and Syracuse University he was a
Fulbright Scholar, British Council Fellow and Regional Director of Interfilm (Africa).
B8: The Interactive Way: How the Web is Changing
Communication
The World Wide Web is being touted as the future of everything from commerce
to community. The presentation will examine the latest interactive technology and the
impact it is having on the way we relate to each other: as consumers, as professionals, as
people.
Paul Sullivan is President of Sullivan Media, which specializes in media strategy and
product development. A columnist for the Toronto Globe and Mail, he is former Western
Editor of the Globe. Broadcast experiences includes a stint as a senior editor at CBC-TV's
The Journal.
B9: Teaching Television In Difficult Times
Describes how first year university students are introduced to ways of
understanding and analysing contemporary television, with due emphasis on their local (New
Zealand) circumstances and the intensified global shape of television. Whilst personal
experiences and opinions are acknowledged, the objective of such teaching is to shift
students to a broader, informed knowledge base.
Geoff Lealand teaches at the University of Waikato and takes a leading role in promoting
media education in New Zealand. His research and teaching interests concentrate on
children and media, and issues of global culture and cultural identity.
B10: Popularizing Media Education in the Popular Press
The ways in which media education columnists in Ireland and the US have
helped to bring media education to the general public.
Pat Hunt is a teacher and columnist living just outside of Dublin. Bill Walsh is a high
school teacher near Boston and a media education columnist for his local paper.
B11: Digital Technology: World-Creating Tools
With the revolution in digital technology, the media construction of reality
has been downsized into an affordable computer, in other words, a studio of one's own.
Consequently, students are able to use these world-creating digital tools especially in
broadcast video to communicate their knowledge and remake the world.
Tony D’Andrea teaches English and Animation at Kipling C.I. in Toronto, Canada. In
both subjects, students investigate media as a "search for identity" and produce
multimedia products which reflect the media's language of identification.
B12: The Brand Boomerang: Lessons in Anti-Corporate Resistance
Examines techniques for using the power of corporate branding against
itself. Explores the roots of the mounting backlash against multinational corporations
– particularly among young people – and attempt to explain why some of the most
revered brands in the world are increasingly finding themselves on the wrong end of a
bottle of spray paint or an international anti-corporate campaign.
Naomi Klein is a Toronto-based journalist and the author of No Logo: Solutions for a Sold
Planet, published by Knopf.
4.15 to 5.45:
C1: Advertising Activities and Resources for Your
Classroom
Participants will walk away with practical strategies and resources about
how to teach TV, magazine and website advertising. Fast-paced, this multi-media workshop
will give you hands-on ideas to incorporate an understanding of text and images, audience,
and production for all educational levels.
Award-winning teacher Ron DeBoer is author of the young adult media novels Returning Light
to the Wind, Racing Through the Times, and Caught in the Net and project leader of the
Ontario Media Literacy Homepage.
C2: Washington State's Grassroots Media Literacy Initiative
Media literacy is gaining ground in Washington State. Several grassroots
efforts such as the Washington State Media Literacy Working Group (representative of three
state agencies), teachers in the Creating Critical Viewers Project, and Action for Media
Education, a Seattle based group, are working on making media literacy an integral part of
youth's and their families' educational experiences.
Marilyn Cohen, a Research Associate Professor in Education at the University of
Washington, has been very active in Washington's grassroots initiative, directing the
Creating Critical Viewers Project and Action for Media Education in addition to the
University of Washington based project, Teen-Media.Net.
C3: Animaction, Animation, An-emotion
AnimAction instructors introduce attendees to the classical animation
process, stressing the importance of the basics and illustrating how a solid foundation in
the art of animation supports creation and teaching in a classroom environment. Our
hands-on workshop integrates education, experience and inspiration!
Clifford Cohen has experience in producing, advertising, public relations, and
instructional education. Californian-based Clifford is a recipient of the Outstanding
Communicator Award from the American Cancer Society. He recently presented at
Annecy’99 Animation Festival in France for UNICEF.
C4: Film Education – Linking Education and Industry
Since 1986, Film Education has been at the forefront of the development of
Film and Media Studies in schools and colleges providing a wide range of free teaching
materials, workshops, seminars, teacher training and special events. All resources are
carefully researched and written by teachers for teachers.
A London teacher for ten years, in 1986, Ian Wall founded Film Education, promoting the
use of film within the curriculum. He has written three text books, produced forty nine
programs for BBC and is currently Chief Examiner for A Level Media Studies.
C5: Media Education Country Case Study
The moderator will ask questions about certain aspects of media education in
the countries listed and the audience will then be invited to question the participants.
COUNTRIES: Hungary, Italy, Russia, Slovenia
Canadian moderator, Neil Andersen, a curriculum consultant for the Toronto Board of
Education, has taught and written about media education.
Judit Benyei is an Education researcher at KLTE University of Debrecen, Hungary, and PhD
student in media education.
Lazslo Hartei, documentary film maker, teacher of media studies and film at ELTE
University of Budapest, is a contributor to the new Hungarian National Curriculum.
Alberto Pellai teaches School Health and researches health education and promotion in
Italian schools. He is the author of three books on television and children.
Alexander Federov is a Professor, member of the Russian association for Media Education
and the author of a number of books and articles on media education.
Helena Jericek, a researcher with the Jozef Stfan Institute in Slovenia, has begun master
studies in education at the university in Ljubljana.
C6: Meeting for USA Media Education group: The Partnership for Media
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